LAUNCH.COM Creates the 'Online Music Group' With Leading Music Websites

Back - Index - Submissions - - What is RSS? Date: Nov 10, 2099 Source: LAUNCH Media, Inc. Submitted By: Wednesday November 10, 8:08 am Eastern Time SANTA MONICA, Calif., Nov. 10 /PRNewswire/ -- LAUNCH Media, Inc. (Nasdaq: LAUN - news), announced today the creation of its 'Online Music Group' (OMG), a newly formed and prominent feature on LAUNCH.com. With OMG, LAUNCH will consolidate exceptional music sites on the Web, offering fans the ability to find all types and genres of music in one location. Further, OMG creates a hub that is designed to increase traffic for LAUNCH.com and the OMG member sites, while providing advertisers with access to a large audience in the diverse music-lifestyle niche. Within the structure of OMG, LAUNCH will purchase the advertising inventory of all participating sites and will utilize LAUNCH's national sales force to sell the aggregated advertising. Through a system of cross-member site marketing and promotions, OMG will also provide member sites the opportunity to grow their businesses through an expected increase in overall traffic. As part of the OMG program, LAUNCH will make select LAUNCH.com content available to member sites for use in enhancing their content offerings. With OMG, LAUNCH will offer advertisers and sponsors access to a broad range of music fans on the Web in one location. This increased consumer base will give advertisers the opportunity to market themselves to a high volume of consumers in diverse music categories. For consumers, OMG brings together the Web's most superior music content in a multitude of genres and categories. The OMG homepage, located on LAUNCH.com, will highlight an assortment of quality music content and exciting contests. With offerings ranging from chats and artist interviews to promotions and giveaways, LAUNCH.com and OMG will provide consumers with a one-stop destination for their on-line music needs. Founding OMG member sites include: MusicMatch.com, Award-winning MusicMatch Jukebox digital audio software NSync.com, The official site of 'NSync Roughstock.com, The Web's original country music site HardRadio.com, A leading heavy metal site MinistryofSound.com, Home of dance music and club culture online PlanetGarth.com, A premier fan site for Garth Brooks Backstreet.net, A premier Backstreet Boys fan site KornWeb.com, An award-winning interactive Korn fan site Shania.net, A leading fan site devoted to Shania Twain TheDoors.com, The official site of The Doors Tourdates.com, A leader in concert and tour information Qradio.com, Quincy Jones' Internet venture Eatsleepmusic.com, A leading music site for Karaoke, singing and music enthusiasts Cybervenue.com, A favorite site for teen music lovers around the world LFO.com, The official site of LFO, with their hit single, "Abercrombie and Fitch" MandyMoore.com, The official site of Mandy Moore, with her hit single,"Candy" CNote.com, The official site of the new pop group, CNote PYTfanclub.com, The official site of up-and-coming pop group, PYT Innosense.com, The official site of the new teen group, Innosense Take5fanclub.com, The official site of Take 5 LilaMcCann.com, The official site of country singer, Lila McCann SheDaisyfans.com, The official fan site of SHe DAiSY LAUNCH.com is currently in ongoing discussions with additional sites that meet OMG's standards of quality and excellence. Prospective member sites include genre-specific sites, official and unofficial artist sites, radio station sites, music retail and other sites dedicated to and focused on music. ``We are very excited to partner with these premier sites to bring together excellent music content on the Web,'' says Dave Goldberg, CEO of LAUNCH. ``Artists, record labels, music sites, advertisers and consumers recognize the benefits of content aggregation and we look forward to further building OMG.'' ``OMG is the perfect online solution for our various artist sites,'' says Pier Bjorklund, COO of Trans Continental Media, Inc., which manages and maintains Cybervenue.com and official artist sites such as NSync.com. ``By gaining potentially significant revenue, a strong marketing vehicle and access to part of LAUNCH's exclusive content, OMG has provided us with the key tools to promote our artists and expand our sites.'' ``This is an original concept for online music and we see it as a win-win situation for all parties involved,'' says Robert Schaefer, President of Tourdates.com. ``While Tourdates.com brings the OMG audience the best and most up-to-date concert and tour information, we now have the opportunity to leverage LAUNCH's advertising expertise and gain access to this larger, collective music consumer base.'' About LAUNCH Headquarters in Santa Monica, LAUNCH (Nasdaq: LAUN - news) is a digital media company focused on creating the premier Internet destination for discovering new music. Leveraging the inherent advantages of digital media, LAUNCH offers a compelling music discovery experience for consumers and provides a valuable marketing platform for record labels, artists, advertisers and merchants. LAUNCH delivers its content on the Internet at www.launch.com and on the monthly LAUNCH on CD-ROM. This announcement contains forward-looking statements that involve risks and uncertainties including, among others, LAUNCH Media, Inc.'s operating history, anticipated losses, the unpredictability of its future revenues, competition, risks associated with management of potential growth, and risks of new business areas, international expansion, business combinations, and strategic alliances. Actual results could differ materially from those discussed. More information about factors that potentially could affect LAUNCH's financial results are included in the Company's filings with the Securities and Exchange Commission, including its Registration Statement filed on April 23, 1999, as amended, each available online at http://www.sec.gov . All forward-looking statements are based on information available to the Company on the date hereof, and the Company assumes no obligation to update such statements. Comment on this item. Recent Comments Submitted by: JimmiXzS Ev7EQW http://www.FyLitCl7Pf7kjQdDUOLQOuaxTXbj5iNG.com Submitted by: Bradley ED1ze8 http://www.FyLitCl7Pf7kjQdDUOLQOuaxTXbj5iNG.com Comment on this item. Next Item: Winterland, Nintendo Catch Thieves in Act Prev Item: 'Net music service launches