BFD Helps the Backstreet Boys Bring Home a Moon Man

Back - Index - Submissions - - What is RSS? Date: Oct 01, 2099 Source: BUSINESS WIRE Submitted By: Updated 6:01 AM ET September 30, 1999 LAS VEGAS (BUSINESS WIRE) - On Sept. 9, 1999, BFD Productions was vendor of choice for MTV and coordinated the tabulation for the annual Viewer's Choice award at the 1999 MTV Video Music Awards. MTV viewers participated by selecting their favorite video using BFD's automated polling line. Three weeks prior to the LIVE broadcast, MTV aired a Viewer's Choice promo featuring the six nominated acts -- Jay-Z, KoRn, Ricky Martin, `NSync, TLC and Backstreet Boys. Viewers were encouraged to cast their vote by calling 1-900-328-2222 ($.75 per call) or by accessing the MTV Web site. BFD's state-of-the-art automated call center accepted nearly a quarter of a million calls in the two weeks prior to the awards ceremony. Viewers could also vote for their favorite video during the live broadcast itself, by using the 1-900 line. And vote they did! BFD tallied nearly 130,000 calls during the award ceremony. The votes were recorded using touch-tone entry and were immediately translated into a report for MTV's production team. "By using a polling line we were able to let viewers vote until just minutes before the winner was announced. It was very exciting. No one here knew who the winner was any more than the people at home did," said Victoria Conner, Manager of National Promotions for MTV. In addition to collecting opinions, BFD's polling application is capable of providing a full range of demographic information on the callers when combined with Reverse Directory Database Lookup. Not only can BFD provide basic information such as area code, time of call, caller's telephone number and address, it can also provide household specifics including age, gender, income, occupation, and more. This type of precise, in-depth consumer information allows for more successful marketing efforts and a clearer picture of the target audience. "The quick, accurate turnaround time of the voting results is just one example of how our real-time reporting capabilities can be used to enhance a successful, mass marketing program within the media," said Bruce F. Dyer, President of BFD Productions. BFD Productions offers state-of-the-art automated call processing via international, U.S. and Canadian 800/900 numbers. BFD also provides alternate solutions for Internet billing. BFD's system is designed to receive more than 2,000 simultaneous calls, making it one of the largest automated call centers in the country supporting mass media campaigns in print and television. Contact: BFD Productions Inc., Las Vegas Bruce F. Dyer or Erica Toffel, 702/387-3200 Comment on this item. Recent Comments Submitted by: johnansaz http://imrdsoacha.gov.co/silvitra-120mg-qrms Submitted by: johnansaz http://t-links.org/EZjAi12N real sex dating near you! Comment on this item. Next Item: Backstreet Boys Analogy on Conan Prev Item: Trans Continental Records Announces Formation of New Band