Richardson promotes colon cancer awareness
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Date: Sep 07, 2004 LEXINGTON, Ky. - Kevin Richardson of the Backstreet Boys understands talking about colons and rectums can be an unpleasant subject. "But if it can save someone's life, it's worth it," said Richardson, who appears in a series of public service announcements that urge children to discuss colon, or colorectal, cancer and its treatment with their parents. Richardson, who grew up in Lexington, said he feels a responsibility to educate others about the disease that ended the life of his father, Jerald Wayne Richardson, at age 49 in 1991. Kevin Richardson thinks if children talk to their parents about colon cancer, it will encourage parents to seek information about the disease before it's too late. "Children have a great impact on their parents," said Richardson, speaking by phone from southern California. "When they say something like that, it deeply affects the parent. When a child has legitimate questions, it reaches the parent." In 2004, about 147,000 new cases of colorectal cancer will be diagnosed and about 56,700 people will die of the disease, said Leonard Lichtenfeld, a deputy chief medical officer with the American Cancer Society. But if the cancer is detected early and still is localized, it can be cured in about 90 percent of those cases, he said. Richardson, 32, said he will undergo a colon cancer screening soon, as will one of his two brothers. The other brother recently underwent a screening in which a polyp was detected. That polyp was removed, "and everything is fine," Richardson said. The public service announcements, done in conjunction with the Colon Cancer Alliance and Genentech, a biotechnology company, began airing in March, during Colon Cancer Awareness Month. Special announcements also were prepared for Mother's Day and Father's Day. Richardson said the Backstreet Boys are almost finished with a new album, which will be their first with completely new material in about four years. He's not too worried about the response the group might receive after taking such a long break. "Everyone thought we were broken up, but we were never broken up," Richardson said. "We just took a minute to take a break, enjoy spending time with our wives and explore other avenues of entertainment and opportunity that have come our way. The fact that we were gone has left people wanting more."
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