Hasbro Signs Pop Music Sensations...

Back - Index - Submissions - - What is RSS? Date: May 20, 2003 Source: StockHouse.com Submitted By: Gina Hasbro Signs Pop Music Sensations and Siblings Nick and Aaron Carter to Launch New TWISTER MOVES Game in June 2003 EAST LONGMEADOW, Mass. Carters To Record Exclusive TWISTER MOVES Track and Host Major Music and Dance Event for Game Launch Hasbro Inc. (NYSE: HAS) announced today that Jive Recording artists Aaron Carter and Nick Carter will lend their voices and moves to the launch of Milton Bradley's TWISTER MOVES(TM) game, a dance version of the classic TWISTER game to be launched this June. TWISTER MOVES is sure to get players on their feet and moving, as they follow the more than 100 dance commands called out by two recorded DJs on three CDs. This exciting agreement between Hasbro Games, Jive Records and the Carters will result in an exclusive TWISTER MOVES-compatible music track featuring performances by Nick and Aaron Carter on a CD that will be packaged with the game. This will be only the third time that the siblings have performed on the same recording. In addition to the recording, the Carters will be on hand to host a major TWISTER MOVES launch event this fall, featuring performances by the artists and a larger-than-life 'play-along'TWISTER MOVES session led by Nick and Aaron. The Carters will also be featured in television and print advertising for TWISTER MOVES. 'Nick and Aaron are thrilled to work together on the music track and launch for the TWISTER MOVES game,'said Julia Lipari, senior vice president, Special Projects / Marketing of JIVE Records. 'This is a unique opportunity for them to reach everyone from kids, who like the dance component of the new game, to adults, who remember the classic TWISTER game.' 'TWISTER MOVES is all about music and movement, and both Nick and Aaron Carter have the music and the moves that appeal to kids,'said Mark Stark, vice president of marketing Hasbro Games. 'We're excited to have Nick and Aaron on board to launch this terrific new game.' The multi-tiered marketing partnership was developed and brokered by Alliance, an award-winning entertainment development and strategic alliance firm and partner company of Grey Global Group. The TWISTER MOVES game comes complete with three CDs, each with 60 minutes of dance-style music, and mats. The DJs (a male who directs the left side and a female who directs the right) engage in comedic banter as they provide over 100 dance move directions to the players. First players listen for the dance sequence as called out by the DJs, then they follow the moves with their feet on the TWISTER MOVES mat. Miss a move and you're out! To personalize the experience and increase the challenge, at the beginning of each CD, players are allowed to make up their own special moves to incorporate into the game. Each CD increases in challenge and at the end of each there are three to six Super Sessions, where players have to successfully complete four sets of moves together as one sequence. TWISTER MOVES, for ages 8 and older, will be available in June 2003 wherever toys and games are sold for approximately $19.99. About Hasbro Hasbro Games manufactures and markets games and puzzles under the brand names Milton Bradley and Parker Brothers. Included in its product line are some of the world's best-known games and puzzles including: CANDY LAND, the MONOPOLY game, SCRABBLE Brand Crossword Game, YAHTZEE, TWISTER, THE GAME OF LIFE, TRIVIAL PURSUIT and BIG BEN Puzzles. The company also markets its games in three focused initiatives: MY FIRST GAMES (pre-school games), FAMILY GAME NIGHT (family games) and GET TOGETHER GAMES (adult games). Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. About Jive Records Jive and its associated labels, Silvertone, Verity, Mojo, Volcano and Nick Records (a joint venture with Nickelodeon) are home to a diverse group of top entertainers, including: R. Kelly, Justin Timberlake, Britney Spears, Petey Pablo, *NSYNC, Backstreet Boys, Nick Carter, Joe, Mystikal, Aaron Carter, Nivea, Nick Cannon, Buddy Guy, Tool and Weird Al Yankovic, as well as celebrated gospel artists Donnie McClurkin, Hezekiah Walker, Fred Hammond and John P. Kee. The company is owned by BMG, the worldwide music division of Bertelsmann AG. Comment on this item. Recent Comments Submitted by: mia pron khalifa UT6ay2 Thank you for your article post. Much obliged. Submitted by: John Submitted by: William Submitted by: Louise Submitted by: Kelly Submitted by: Kevin Submitted by: Antony Submitted by: Mary Submitted by: Edd Submitted by: Carol Clark Comment on this item. Next Item: Backstreet Boy Nick Carter Sets Feature Debut Prev Item: "Golfing with Brian," the second Healthy Heart Club Fundraising Event!