(power rank, name,money rank, pay ($mil), web hits, press clips, cover stories, tv/radio)
1 Britney Spears 25 39.2 997,000 25,856 10.5 373
2 Tiger Woods 4 69.0 378,000 50,650 3 372
3 Steven Spielberg 3 100.0 237,000 14,454 2 234
4 Madonna 17 43.0 627,000 34,754 2 398
5 U2 4 69.0 669,000 13,679 0.25 219
6 N Sync 18 42.3 306,000 15,189 7.25 52
7 Mariah Carey 7 58.0 327,000 10,204 1 171
8 Oprah Winfrey 2 150.0 120,000 8,571 1 389
9 Michael Jordan 28 36.0 384,000 35,162 2 544
10 Tom Hanks 13 45.0 193,000 8,970 2 186
11 George Lucas 1 200.0 327,000 6,909 0 95
12 Jennifer Lopez 26 37.0 563,000 13,487 2 261
13 Julia Roberts 55 20.0 371,000 15,308 9 306
14 Stephen King 8 52.4 381,000 8,748 0 59
15 Ben Affleck 20 40.0 178,000 7,422 3 153
16 Mel Gibson 20 40.0 323,000 7,741 2 129
17 Bruce Willis 12 46.0 288,000 7,156 1 90
18 Bill Clinton 42 25.0 895,000 65,372 1 2,571
19 Backstreet Boys 27 36.8 383,000 8,737 1 168
20 Cameron Diaz 20 40.0 265,000 7,374 1 96
21 Michael Schumacher 6 67.0 245,000 11,795 0 2
22 Tom Clancy 10 47.8 155,000 3,180 0 100
23 David Letterman 32 32.0 127,000 11,290 1 338
24 Dave Matthews Band 9 50.0 152,000 3,225 0 50
25 Elton John 35 30.0 315,000 15,486 0 120