VH1 Specials Propel Big Increase in Record Sales

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Date: Apr 28, 2000
Source: VH1
Submitted By: Gina

VH1 Specials 'Men Strike Back' and 'VH1 Divas 2000: A Tribute to Diana Ross' Propel Big Increase in Record Sales by Top Superstars

NEW YORK, April 27 /PRNewswire/ -- Record sales for the superstar singers headlining the VH1 specials ``Men Strike Back'' and ``VH1 Divas 2000: A Tribute To Diana Ross'' have soared since the highly-rated shows aired recently on the network.

``Men Strike Back'' stars Sting, Backstreet Boys, D'Angelo, Enrique Iglesias, Christina Aguilera and Sisqo racked up sales increases ranging from 14-71% for the week ending April 23, compared to the preceding week. The first-ever male dominated concert, ``Men Strike Back,'' premiered Tuesday, April 18 at 9:00 p.m. (ET/PT).

Christina Aguilera led the way with a 71% jump (to 140,341 units, up from 81,927), followed by Backstreet Boys, whose sales soared 59.1% (88,672 compared to 55,752); Enrique Igelsias, with an increase of 50.2% (50,317 from 33,502); Sisqo, whose tally rose 44.4% (216,820 from 150,168); D'Angelo, up 42.2% (32,137 from 22,596), and Sting, with sales rising 14% (40,041 from 35,001). Tom Jones does not have currently have an album on the market.

The stars of ``VH1 Divas 2000: A Tribute To Diana Ross,'' which premiered Tuesday, April 11 at 9:00 p.m. (ET/PT), also showed continued increases for the week ending April 23, with Destiny's Child clocking a 48.9% leap in sales compared to the preceding week (to 157,650 units, up from 105,849). Mariah Carey's sales moved up 32.7% (16,819 from 12,674), and Faith Hill rose 32.4% during the week (80,558 from 60,837).

To date, after nine airings, Divas 2000: ``A Tribute to Diana Ross'' has drawn 20.3 million viewers. ``Men Strike Back,'' weighing in with eight airings, has brought in 16.1 million viewers.

``These two concerts offered new looks and impressions of some of the best artists of the day,'' said Wayne Isaak, Executive VP of Music for VH1 and executive producer for ``Divas 2000'' and ``Men Strike Back.'' ``It's great to see our audience respond at both the TV set and the music retail counter.''

VH1 produces and programs a wide variety of music-based series, specials, live events and acquisition-based programming that keep viewers in touch with the music they love. VH1 is a registered trademark of MTV Networks, a unit of Viacom Inc. MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV 2: Music Television, Nickelodeon/Nick at Nite, TV Land and VH1 as well as The Suite from MTV Networks, a package of ten digital services, all of which are trademarks of MTV Networks. MTV Networks also has joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

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